Integrated Campaign – YogiSip '‘Name the Flava’'
The Task – Interact with the target market in a way that enhanced the Yogi Sip image, drive active participation in the activation and drive incremental product consumption.
The Solution – Guess the mystery “Fresh” Yogi Sip flavour – the prize – R50 000 and a party hosted by DJ Fresh. Target audience 16+. Run on national radio (5fm), on-pack, in-store, Facebook, on campus and in clubs.
The Result – National buzz with just over 94 000 entries. Volume increased by 36% during promotional period. Campus activations gathered huge crowds that sampled and interacted with the brand. Facebook following was massive with peer on peer name generation, voting and VIP party entrances given away.